Because this business specializes in children's swim lessons, I wanted the logo to feel fun and approachable while still looking polished and trustworthy. While the logo needed to feel fun and engaging for children, it was equally important that it inspire confidence and trust for parents choosing a swim program. I pulled inspiration directly from their class levels, "Rays" and "Minnows," and used those elements to create a logo that reflects their program in a meaningful way.

​

The final mark combines a stylized ray, a school of fish, and a wave into a simple circular icon. I also used a circular composition to help the icon feel balanced and self-contained, making it easy to recognize across a variety of applications. Soft curves and rounded shapes throughout the design create a friendly, welcoming feel while keeping the overall look clean and professional.

​

To make the logo as versatile as possible, I created both horizontal and stacked versions. This allows the brand to stay consistent and recognizable across everything from websites and social media to print materials and signage.