This project focused on creating a new brand identity for a photography and videography company that was expanding beyond weddings into family portraits, newborn photography, and other meaningful life moments. Formerly known as Forevermore Films, the goal was to create a brand that better represented their growing range of services while still capturing the timeless and emotional feeling behind their work.

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The existing infinity symbol served as a starting point for the redesign, but I wanted to create something that felt more personal and connected to the company’s purpose. I drew inspiration from intertwined wedding bands and reimagined the symbol to represent connection, commitment, and the lasting memories captured through photography and film.

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For the overall brand direction, I wanted to create a modern and luxurious feel while still keeping the brand warm and approachable. Inspired by the simplicity and sophistication of high-end brands like Chanel, I paired the custom icon with a bold sans-serif typeface to create a balance between timeless elegance and contemporary design.

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The color palette uses a classic black and white foundation, with subtle neutral tones like light blues, aqua, and creams added to complement the photography and videography featured throughout the website. These softer accents create a refined and cohesive look while allowing the brand to feel versatile across weddings, family sessions, and other meaningful moments.