rugged road trailblazers
AFFILIATE PROGRAM: LOGO AND PR BOX
trailblazers logo
The Rugged Road Trailblazers program was created to build a community of content creators and outdoor enthusiasts who shared the same adventurous spirit as the brand. As the program became more official, Rugged Road needed a visual identity that represented the people behind it and felt connected to the rugged, hardworking nature of the brand.
For the logo, I wanted to create something that felt authentic and personal, while still tying back to Rugged Road’s existing identity. I created a hand-drawn style mark inspired by the original Rugged Road logo, adding a more worn and weathered feel to represent the adventurous, hardworking creators who make up the Trailblazers community. The final design balances the recognizable Rugged Road brand with the individuality and personality of the people involved in the program.
pr box
To welcome new members into the Trailblazers program, I worked with the marketing team to create a PR box experience that felt exclusive, exciting, and true to Rugged Road’s adventurous brand. The goal was to create something that felt less like a package and more like an introduction to the community they were joining.
I designed custom packaging elements and branded items including personalized box tape, an air freshener featuring a custom Spotify code linked to a Rugged Road playlist, exclusive Trailblazers stickers, a postcard outlining the benefits of the program, and a Nalgene bottle featuring the Trailblazers logo. Each piece was designed to create a memorable unboxing experience while making creators feel like they were becoming part of something unique.