tracpad designs & launch
RUGGED ROAD PRODUCTS
PROJECT DESCRIPTION
Rugged Road’s TracPad is a durable, weatherproof accessory that attaches to the lid of Rugged Road coolers, giving customers a customizable way to personalize their gear.
I helped launch two new TracPad designs released within the same season: the Go Further TracPad, a permanent product release inspired by Rugged Road’s new tagline, and the USA TracPad, a limited-edition release celebrating America’s 250th anniversary.
While both products were released close together, each launch required a different creative approach. The Go Further TracPad focused on adventure, innovation, and pushing beyond expectations, while the USA TracPad focused on creating a patriotic design that could connect with customers and provide customization opportunities for Rugged Road dealers and business partners.
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go further tracpad
The Go Further TracPad was created to represent Rugged Road’s new tagline: “Go Further.” The goal was to create a design that captured the spirit of adventure, innovation, and doing something different, which are the core ideas behind the phrase.
Inspired by the concept of “thinking outside the box,” I designed the illustration to feel like it was breaking out. Elements of the artwork, along with the handwritten Go Further logo, extend beyond the edges of the rectangle to create a sense of movement and exploration. The illustration was lasered onto the pad, while the Go Further logo was carved into the pad, creating a focal point that the eye could focus on.
Because this was a soft launch rather than a full campaign, I created supporting launch graphics that introduced the product through Rugged Road’s social channels while maintaining the brand’s rugged, adventurous feel. The goal was to make the release feel exciting and aligned with the new Go Further direction while staying connected to the larger Rugged Road identity.
usa tracpad
The USA TracPad was a limited-edition release created to celebrate America’s 250th anniversary. The product was designed for both Rugged Road customers and business partners, giving dealers the opportunity to customize the TracPad with their own logo and use it alongside their branded Rugged Road coolers.
The biggest challenge was creating a design that felt patriotic and memorable while remaining simple enough to support customization. I developed a clean, bold design without overpowering the logo on top. To do that, the logo was made a bright red, while the flag in the background was lasered as a light gray. When added onto a blue Rugged Road cooler, it was the perfect patriotic pairing.
Released alongside Rugged Road’s Fourth of July promotion, the USA TracPad became a unique way to bring something fresh and seasonal into the product lineup while giving customers and partners a limited-time product they could make their own.