Ford x rugged road
COMPANY PARTNERSHIP
PROJECT DESCRIPTION
When Rugged Road partnered with Ford, the goal was to create a campaign that captured the shared values between both brands: adventure, durability, and the ability to go further. The challenge was creating a visual direction that felt authentic to both companies while allowing Rugged Road’s rugged, outdoor-focused personality to stand alongside one of the most recognizable automotive brands in the world.
To bring this partnership to life, we developed a visual style centered around a rugged, adventurous feel. Through darker photography, textured elements, and bold design choices, the campaign created a premium aesthetic that reflected the durability and outdoor lifestyle shared by both brands. This direction carried through every touchpoint, including the collaborative partnership mark, which incorporated these same rugged qualities.
I designed a collection of marketing, sales, and digital assets to introduce the partnership, educate dealerships, and build excitement around the collaboration. Each piece was created to maintain a cohesive Ford x Rugged Road look and feel while adapting to different audiences.
.png)
landing page
To support the launch of the Ford x Rugged Road partnership, I designed a landing page that served as a "hype page" for customers to learn more about the collaboration, explore the products, and gain more knowledge about what Rugged Road coolers are all about. The goal was to create a page that felt exciting and elevated while still clearly communicating the value of the partnership.
I focused on creating a strong visual hierarchy that balanced storytelling, product information, and brand messaging. This page also had to transfer well over to Rugged Road's existing website platform. The page opened with a partnership video created by the Rugged Road team, followed by content designed to build excitement and highlight what made the collaboration unique.
dealership experience
To support the rollout of the Ford x Rugged Road partnership, I created a collection of materials designed to help Ford dealerships understand, promote, and showcase the collaboration.
This included a dealership presentation outlining the partnership, product benefits, and pricing information, a cooler drop tag highlighting key product features directly on the cooler, and a promotional mailer introducing the partnership to dealers and retailers.
Each piece required a thoughtful balance between clear communication and strong visual impact. With limited space and a large amount of information to communicate, I focused on creating a cohesive system that felt premium, easy to understand, and aligned with the bold, rugged identity shared by both Ford and Rugged Road.
ads & social media
To support the year-long partnership, I designed a series of digital ads and social media graphics that kept the collaboration at the front of peoples' minds while maintaining a consistent visual identity. Rather than relying on heavy promotional messaging, the goal was to create designs that first introduced the partnership and built brand recognition.
I explored different layouts, imagery, and messaging approaches to keep the campaign feeling fresh and engaging over time while ensuring every piece felt connected to the larger Ford x Rugged Road story.