Landing Page - Reading Lamp

UX/UI

Project Overview

This project is a meticulously crafted landing page, which advertises a reading lamp for a certain demographic. With thorough research into the target demographic's preferences, values, and lifestyle choices, I've tailored this page to resonate with their interests. This page not only showcases the lamp's features but also aligns with the aesthetic sensibilities of the audience.

Research

In conducting research for this project, which targeted a specific demographic of married teenage Latina women with a college education, blue-collar occupations, modest incomes, and a rural background, I dove into understanding their needs and preferences. This involved exploring website elements that resonate well with this audience. Drawing inspiration from their lifestyle, I sketched out ideas that integrate affordability, functionality, practicality, and a younger, more modern aesthetic to create an inviting and relatable online experience for this

unique demographic.

Introduction

With a deliberate absence of navigation on the top of the page, I eliminated distractions to ensure a focus on the product. The strategically placed elements draw immediate attention to the affordable price, tailored for the target audience, and describes the lamp's functionality in enhancing everyday life.

Description

This part of the page describes what the benefits are of this lamp, and what the additions are that other lamps don't have. I wanted to make this lamp seem useful for every day use, so a portable, flexible, dimmable lamp with a built-in fan was a great option for our target audience.

Reviews

This part of the page is important, especially if we're trying to aim this product to a certain audience. The reviews are from young men and women that are in similar situations to the

demographic group.

Call to Action

This landing page ends with a call to action with no distractions. There is a deal with adding the product to their cart at that moment, which makes the price that much more affordable for our

target audience.