As my client's business focuses on children's swimming lessons, I wanted to create a logo that would balance playfulness with professionalism. Drawing inspiration from their class levels—"Rays" and "Minnows"—I incorporated these aquatic elements into a circular design that tells the story of their program.

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The logo features a stylized ray, swimming fish, and a gentle wave that work together to form a unified circular mark. I deliberately chose rounded edges and soft curves throughout the design to create an approachable, child-friendly feel while maintaining clean, professional lines that ensure brand credibility.

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To maximize versatility, I developed two logo variations: a horizontal logo for primary use and a vertical arrangement with the icon stacked above the text for applications where vertical space is preferred. This flexibility ensures the brand maintains its impact across various marketing materials and digital platforms.