The "Forevermore" project involved developing a new brand identity for a photography and videography company that has expanded its services beyond weddings to include family portraits, baby photos, and more. Formerly known as "Forevermore Films," the company sought a rebranding that reflected this broader scope while maintaining a sense of timeless elegance. Their existing infinity symbol served as a starting point, but I reimagined it with inspiration from intertwined wedding bands, creating a new logo mark that symbolizes commitment and lasting memories. The overall aesthetic goal was to achieve a modern, luxurious feel reminiscent of high-end brands like Chanel. A bold, sans-serif typeface was chosen to complement the icon, conveying a sense of sophistication and contemporary style. The color palette is primarily black and white, providing a classic and versatile foundation. Accents of neutral tones, including light blues, aqua, and creams, were carefully selected to complement the photography and videography showcased on the company's website without overpowering the visual content. These neutral hues create a cohesive and sophisticated brand identity that supports the company's diverse range of services.