PROJECT DESCRIPTION

For this project, I focused on redesigning the Laneige lip mask box with an emphasis on enhanced texture and improved brand visibility. My goal was to maintain the brand's recognizable color palette, which contributes to the cohesive look of their products on shelves while adding a few elements that elevate the packaging.

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I wanted to make the "Laneige" brand name a more prominent feature of the design, especially because of the brand's current popularity. By increasing the size of the logo and orienting it vertically, I still ensured that the full company name would be visible on store shelves. The vertical orientation also complements the existing packaging design, creating a harmonious and unified aesthetic.